About me

Dr Tim Butcher

Visual Ethnographer | Filmmaker

After a 20-year career as a university researcher and academic leader in Australia and the UK, I pivoted into screen production, bringing an ethnographic, human-centred approach to documentary, factual and brand storytelling.

Black and white portrait of a man with short hair, beard, and mustache, wearing a zip-up jacket with a high collar, looking at the camera with a serious expression.

I’m based in Tasmania. My work has global reach.

I founded StoryCraft Productions after a 20-year career as a business school professor. I led longitudinal real-world sociological projects with diverse communities in Australia, the UK, India and the US — from remote Aboriginal communities to artists and freelance creatives. And I taught thousands of students, from undergraduates and MBAs to PhDs around the world.

I now offer StoryCraft, my unique ethnographic storytelling approach to make it more accessible to people like you.

Why? Because StoryCraft is something we can all learn, to rediscover what makes us human and reconnect us with each other. It doesn’t belong in academic journals and lecture slides, it belongs in the real world.

StoryCraft is founded on what I value and believe:

My core values:

  • Human stories matter;

  • Listen to every voice;

  • Empathy holds radical potential;

  • Curiosity can be a catalyst for change;

  • Truth is the bedrock StoryCraft is built on.

I believe:

  • Everyone has a story worth sharing.

  • Stories make us human.

  • Human connection is a must in a post-human world.

  • Everyday life is real, not robotic.

  • The future of storytelling will always be human-first.

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Discover a project pivotal to my approach

Aboriginal and Torres Strait Islanders peoples should exercise care in watching this film as it contains the images and voices of deceased people.

Discover Wellbeing not Winning